Advantage Media Group

Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business, Paperback/Annette Franz

Name: Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business, Paperback/Annette Franz
Brand: Advantage Media Group
Price: 110.99 RON
Availability: InStock

110,99 lei

✔ În stoc la elefant.ro

Vezi oferta la elefant.ro

Preț actualizat: 2026-06-05 · link afiliat

Descriere & specificații

Build a winning organization rooted in ten foundational principles that ensure you drive value for customers and for the business. Customer-centric companies put the customer at the center of all they do; they ensure that they make no decisions without first thinking of the customer and the impact that decision has on her. Annette Franz refers to this as putting the customer in customer experience, which means that companies are taking the time to understand who they are and then using that understanding to design a better experience for them. Too often, companies believe they know what's best for the customer and design an experience based on inside-out thinking, only to end up creating frustration and dissatisfaction. Why? Because they haven't really put the customer into the experience (design) at all. But what does it take to ensure that the entire company adopts this mindset, this culture? In Built to Win, learn about the ten critical principles that form the foundation for building such a culture. Build the business with these principles in mind, and you will build to win. Win for the customer, win for the business. Book specifications: Dimensions: 229 x 152 Author: Annette Franz Cover type: Paperback Publishing Year: 2022 Publishing Month: 3 Pages: 232 Language: English Publisher: Advantage Media Group Weight: 318 g